In this book:

Part One: Foundations

There are certain hallmarks of intelligent communications that stand out from history.

We can harvest the lessons of many great, enterprising people who have established platforms for savvy communications practices.

Part Two: The Arena

Here, our outlook widens to examine the pillars of business success.

Drawing on expert knowledge, these and other core aspects of smart companies are broken down to essentials, and illuminated as parts of our playbook for success.

Part Three:
Communications Consulting

A client company’s size is just one of many factors that can massively impact this vocation. This in-depth examination draws on 20+ years of high-pressure campaigns, serving up invaluable insights and tips.

Given an inside track and formula for success, will you begin your new journey right away?

CEO of Pure Performance, Speaker, Author

Deirdre Breakenridge

Author Roger Darnell does an excellent job breaking down a complex subject in the pages of his book, The Communications Consultant’s Foundation. I would highly recommend the book for students and professionals, as this handy reference guide is rich with helpful information that’s focused on building a communications consulting business and achieving greater success along the way.

Principal, Velocity Collective and elisemitchell.com

Elise Mitchell

Roger has written a true field guide for communications consulting, covering everything from branding to business development and finances. An excellent read filled with practical advice for any enterprising professional who dreams of becoming a trusted advisor.

Founder, RogueID, former Chairman and CEO, ATTIK

Ric Peralta

A must-read for rising PR professionals. As with the best business books, Mr. Darnell frames the PR business as a calling, one with a set of principles and a way to contextualize concepts with real-life examples. Being great at something literally comes down to understanding the abstraction levels of that practice. This book helps readers achieve that.

Doctor of Education

Dean Ramser

This informative and compelling narrative from an accomplished public relations and marketing expert guides and inspires all those interested in liberating their careers in the 21st century post-COVID. Blending astute research and vast empirical knowledge, this book prepares readers to navigate the world as dynamic, successful, independent communications consultants.

Executive Creative Director & Owner, Sarofsky Corp.

Erin Sarofsky

Roger Darnell is a best-in-class PR expert with legacy experience that provides a diverse playbook capable of accommodating anything that could arise in a company, especially a creative company where the lines blur a bit. I am so pleased Roger has penned this book. Having worked with him for many years now I have benefited from his experience and distinct point-of-view… and now you can, too!

Managing Director, Envoy

Chad Hutson

Roger Darnell’s expertise and services have been key to Leviathan’s success over the last decade. To have all of his public relations knowledge packed into a concise compendium such as The Communications Consultant’s Foundation is a tremendous value.

Enabler of Awesome, Pause Fest

George Hedon

Ethics and strategic communications are going to be of the utmost importance in the next decade for great leadership. Roger goes well beyond the foundations to show you how to aim and succeed in this new book.

Actor/Writer/Producer, Marsha’s Daughter Productions

Finnerty Steeves

Roger Darnell’s guidance was crucial during the acquisition of my first feature film. Whether you are interested in a career in communications or like me, looking to gain tangible PR strategies to get to where you want to go in your profession, I highly recommend this book!

Business Advisor, Author, Commentator

Shelly Palmer

Roger has done it again. A master class in vital skills that will set you up for success. Even seasoned professionals will learn valuable lessons and benefit from this expert advice.

Vice President and General Manager, Universal Studios Florida Production Group

Pamela Tuscany

Excellent read for both the student and the client. My three top takeaways: Aim high, ethics count, and be sure there is truth in your storytelling.

Partner, BLOCK & TACKLE

Adam Gault

Roger’s invaluable insight extends way beyond simply writing a good press release. His deep understanding of the creative industry informs his methodical, holistic approach to reputation management.

Filmmaker, Creative Director, former Editor-in-Chief, Motionographer.com

Bevin McNamara

Roger Darnell is a class-act and master of his craft in Public Relations. From my first interaction with Roger, it was obvious he trail-blazed his path to representing some of the top names in the creative industry by putting respect at the forefront and implementing a considered demeanor that kindles the prized trust. In this book, Roger generously shares his tried-and-true methods and packs each page with personal anecdotes, well-researched insights from other visionaries in the field, and offers thorough exercises so you too can hone your skill set and become a successful, independent, and sought-after PR whiz.