{"id":468,"date":"2021-12-08T05:00:00","date_gmt":"2021-12-08T05:00:00","guid":{"rendered":"https:\/\/rk.darnellworks.com\/?p=468"},"modified":"2024-03-13T22:17:33","modified_gmt":"2024-03-13T22:17:33","slug":"second-consulting-book-from-pr-pro-roger-darnell-shares-proven-blueprint-for-successful-self-employment","status":"publish","type":"post","link":"https:\/\/rk.darnellworks.com\/?p=468","title":{"rendered":"Roger Darnell\u2019s Blueprint for Successful Self-Employment"},"content":{"rendered":"\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">Going beyond the basics of a communications consulting business, this book parses and distills the knowledge of top business management luminaries, helping readers build and expand their expertise to heighten their opportunities, and maximize all aspects and phases of their businesses, from start-up all the way through to succession.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/darnellworks.com\/books\/soar.htm\" data-type=\"URL\" target=\"_blank\" rel=\"noreferrer noopener\">Read agency news release<\/a><\/h2>\n\n\n\n<figure class=\"wp-block-pullquote has-text-align-left alignwide has-background has-dark-gray-background-color has-secondary-background-color is-style-solid-color has-white-color has-text-color\"><blockquote><p>Read with \u201cThe Communications Consultant\u2019s Foundation\u201d or on its own, this book will lead readers on life-changing journeys and help a new generation of smart communicators take their professional pursuits to the highest levels.<\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"has-drop-cap wp-block-paragraph\">Asheville, North Carolina &#8211; Accomplished author and communications consultant Roger Darnell has extremely high hopes for his second book, \u201c<a href=\"https:\/\/rk.darnellworks.com\/?page_id=387\">The Communications Consultant\u2019s Master Plan<\/a>,\u201d set for publication Dec. 21 from leading global publisher Routledge\/Taylor &amp; Francis Group. Books can now be pre-ordered on the author\u2019s site (<a href=\"http:\/\/rkdarnell.com\">http:\/\/rkdarnell.com<\/a>), where readers can also register for VIP updates, book giveaways, exclusives, and worthwhile buzz.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Second Consulting Book From PR Pro <a href=\"https:\/\/twitter.com\/RKDarnell?ref_src=twsrc%5Etfw\">@RKDarnell<\/a> Shares Proven Blueprint for Successful Self-Employment.<a href=\"https:\/\/t.co\/7OWwLGVA9e\">https:\/\/t.co\/7OWwLGVA9e<\/a><\/p>&mdash; Ads of Brands (@adsofbrands) <a href=\"https:\/\/twitter.com\/adsofbrands\/status\/1468618436070805513?ref_src=twsrc%5Etfw\">December 8, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSince 2000, I\u2019ve operated a small and mighty business, emphasizing extraordinary customer service for my clients, and committing to my own personal development over time,\u201d Darnell began. \u201cThe results have been much greater and more rewarding than I ever imagined, even during a pandemic. By directly sharing lessons and key insights from my business, I hope to equip others with similar interests to soar.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The author\u2019s companion \u201cThe Communications Consultant\u2019s Foundation\u201d book, released in September, aims to help everyone understand the key components of business success, and put them to work, personally. With \u201cMaster Plan,\u201d the focus expands.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Roger Darnell\u2019s Master Plan: Official Trailer\" src=\"https:\/\/player.vimeo.com\/video\/653532096?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">\ud83d\ude4fMy Heroes: Chris Arsenault, Managing Partner, Inovia Capital, very kindly shared his POV on my second book, which is due out on 12\/21. Can&#39;t wait to hear YOUR feedback! Pre-order link in bio. <a href=\"https:\/\/twitter.com\/hashtag\/professionals?src=hash&amp;ref_src=twsrc%5Etfw\">#professionals<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/freelance?src=hash&amp;ref_src=twsrc%5Etfw\">#freelance<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/PR?src=hash&amp;ref_src=twsrc%5Etfw\">#PR<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/entrepreneur?src=hash&amp;ref_src=twsrc%5Etfw\">#entrepreneur<\/a> <a href=\"https:\/\/t.co\/jRFYnHl2Hz\">pic.twitter.com\/jRFYnHl2Hz<\/a><\/p>&mdash; Roger Darnell (@RKDarnell) <a href=\"https:\/\/twitter.com\/RKDarnell\/status\/1467866510634930187?ref_src=twsrc%5Etfw\">December 6, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Going beyond the basics of a communications consulting business, this book parses and distills the knowledge of top business management luminaries, helping readers build and expand their expertise to heighten their opportunities, and maximize all aspects and phases of their businesses, from start-up all the way through to succession.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Part I: The business of running a PR agency, with step-by-step workflows for establishing solid client engagements, and honing expertise to remain exceptional<\/li>\n\n\n\n<li>Part II: Advanced PR practices including investor relations and strategic planning<\/li>\n\n\n\n<li>Part III: Agency expansion, addressing growth, exit strategies, and milestone achievements<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Working PR professionals, entrepreneurs, students, and recent graduates will appreciate inside knowledge and trade secrets from a seasoned business owner, as well as contract language, templates for proposals, campaign planning documents, and more. Read with \u201cFoundation\u201d or on its own, this book will lead readers on life-changing journeys and help a new generation of smart communicators take their professional pursuits to the highest levels.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/RKDarnell?ref_src=twsrc%5Etfw\">@RKDarnell<\/a> launched his PR consultancy The Darnell Works Agency in Los Angeles in 2000.<a href=\"https:\/\/t.co\/4iTqOou722\">https:\/\/t.co\/4iTqOou722<\/a><\/p>&mdash; Ads of Brands (@adsofbrands) <a href=\"https:\/\/twitter.com\/adsofbrands\/status\/1438502082626002945?ref_src=twsrc%5Etfw\">September 16, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\">Endorsements<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These and other comments are featured in the new book and on the author&#8217;s site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chris Arsenault, Managing Partner, Inovia Capital: \u201cHaving spent the past 25 years pursuing excellence in high technology industries, focusing on business development, strategic planning, venture growth, and scaling operations, being proactive in messaging and managing PR is absolutely a key success factor for all entrepreneurs and company executives. As an integral PR partner in a large-scale investment I led over 20 years ago, Roger&#8217;s subject matter expertise is highly qualified.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rebecca Bedrossian, Global Content Director, Wunderman Thompson: \u201cRich in details and comprehensive in scope, Roger Darnell provides beginning and seasoned professionals with everything they need to know for a successful career in the communications business.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Craig Duncan, President\/Managing Director, Cutters Studios: \u201cRoger&#8217;s unique approach and clear strategy have been a guiding light for our company. He has become a part of us, and I can&#8217;t imagine where we would be without him. For anyone wanting to know how to build similar expertise and apply it to allow themselves and everyone around them to soar, I have one suggestion: Read this book.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stuart Elliott, Panel Moderator\/Speaker; former New York Times Advertising Columnist: \u201cThink of \u2018The Communications Consultant\u2019s Master Plan\u2019 as a kind of hardware store for just about anyone seeking to get anyone else to buy or believe something. It\u2019s a comprehensive guide offering valuable nuts-and-bolts advice, assistance and support in realms such as public relations and investor relations. Especially useful are the action items offered after each chapter.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gerald Giannone, Co-Owner DCA Business Media LLC: \u201cAt all SHOOT platforms, Roger Darnell is well known as a top-tier PR pro. The many attributes that set him and his work apart certainly add up to the great benefit of his clients. This book is a viable means for training a new generation of highly skilled, independent communicators, and for entrepreneurs to see why adding professional PR counsel is a key to succeeding at the highest level.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brett Knowles, CEO, www.Hirebook.com: \u201cDarnell has revealed where his magical body of work has come from \u2013 it comes from that systemic understanding of the organizations he is communicating about. We are lucky to have him share with us the wisdom he has gained and his \u2018tricks of the trade.\u2019 Thanks for making it easier to follow in your footsteps!\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Angela Natividad, Co-Founder, Hurrah Group, Editor, L\u2019Atelier BNP Paribas, Writer Advisor: \u201cThis is a well-rounded, heart-filled reference from an innate communications expert who understands the key to this business\u2014community itself.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jacqueline Poole, Senior Editor, Manager of Social Programs, Patrick Faller Media: \u201cIn \u2018The Communications Consultant\u2019s Master Plan,\u2019 Roger expertly breaks down the knowledge needed to build a PR business from the ground up, with both in-depth details on everything from writing contracts to finding new clients, in an engaging, friendly tone that makes this handbook approachable, informative and a joy to read.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Karen Raz, Owner, Raz Public Relations: \u201cAfter more than 20 years as a professional colleague and friend, I\u2019ve admired how Roger continues to adapt and apply his expertise to the evolutions in technology and media that drive new approaches to public relations. With this book and its Explorations, Roger shares practical ideas and best practices for implementing a public relations strategy to help elevate any new business initiative or career path.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">G. Scott Shaw, President and Founder, Everclear Marketing, Inc.: \u201cFull of real-world business lessons and high-level overviews of successful campaign strategies for different types of business clients, Roger provides the blueprint of success for the enterprising independent PR and communications professional to build a business that achieves professional rewards and personal freedom beyond what most traditional employees ever achieve.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anthony Vagnoni, President, avagnoni communications: \u201c\u2019The Communications Consultant\u2019s Master Plan\u2019 provides a solid bedrock for anyone getting into PR, particularly those starting their own agency. Roger has covered the bases in a way that\u2019s truly impressive. I wish this was around when I got started!\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jason White, Experiential Director; former Co-Founder and Chief Creative Officer, Leviathan: \u201cA new epoch is here. It\u2019s time to make authentic, bold moves and manifest new realities. If you\u2019re serious about taking your career to the next level, Roger Darnell\u2019s expertise will guide you with vibrant light, illuminating your practice and revealing that it\u2019s so much more than PR \u2013\u2013 it\u2019s an experiential journey of breakthroughs and discoveries.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Second Consulting Book From PR Pro Roger Darnell Shares Proven Blueprint For Successful Self-Employment: Accomplished author and communications consultant Roger Darnell has extremely high hopes for\u2026 <a href=\"https:\/\/t.co\/r5j0GMtoPQ\">https:\/\/t.co\/r5j0GMtoPQ<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/filmproduction?src=hash&amp;ref_src=twsrc%5Etfw\">#filmproduction<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/tvproduction?src=hash&amp;ref_src=twsrc%5Etfw\">#tvproduction<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/commercialproduction?src=hash&amp;ref_src=twsrc%5Etfw\">#commercialproduction<\/a> <a href=\"https:\/\/t.co\/4ZkkAL6xmn\">pic.twitter.com\/4ZkkAL6xmn<\/a><\/p>&mdash; SHOOTonline.com (@SHOOTonline) <a href=\"https:\/\/twitter.com\/SHOOTonline\/status\/1468700792085528577?ref_src=twsrc%5Etfw\">December 8, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About Roger Darnell<br><\/strong>Roger Darnell is an author, communications consultant, publisher, and career guide. Already central to billions of positive media impressions worldwide, his ambitious collaborations with entrepreneurs and media luminaries continue soaring to new heights. To learn more and register for VIP updates, please visit\u00a0<a rel=\"noreferrer noopener\" href=\"http:\/\/rkdarnell.com\/\" target=\"_blank\">http:\/\/rkdarnell.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Going beyond the basics of a communications consulting business, this book parses and distills the knowledge of top business management luminaries, helping readers build and expand their expertise to heighten their opportunities, and maximize all aspects and phases of their businesses, from start-up all the way through to succession.<\/p>\n","protected":false},"author":1,"featured_media":995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3],"tags":[],"class_list":["post-468","post","type-post","status-publish","format-standard","has-post-thumbnail","category-latest","entry"],"featured_image_src":"https:\/\/i0.wp.com\/rk.darnellworks.com\/wp-content\/uploads\/2021\/12\/rkd24-1l.png?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/rk.darnellworks.com\/wp-content\/uploads\/2021\/12\/rkd24-1l.png?resize=600%2C600&ssl=1","author_info":{"display_name":"rkdarnell","author_link":"https:\/\/rk.darnellworks.com\/?author=1"},"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/rk.darnellworks.com\/wp-content\/uploads\/2021\/12\/rkd24-1l.png?fit=1080%2C841&ssl=1","_links":{"self":[{"href":"https:\/\/rk.darnellworks.com\/index.php?rest_route=\/wp\/v2\/posts\/468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rk.darnellworks.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rk.darnellworks.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rk.darnellworks.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rk.darnellworks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=468"}],"version-history":[{"count":5,"href":"https:\/\/rk.darnellworks.com\/index.php?rest_route=\/wp\/v2\/posts\/468\/revisions"}],"predecessor-version":[{"id":737,"href":"https:\/\/rk.darnellworks.com\/index.php?rest_route=\/wp\/v2\/posts\/468\/revisions\/737"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rk.darnellworks.com\/index.php?rest_route=\/wp\/v2\/media\/995"}],"wp:attachment":[{"href":"https:\/\/rk.darnellworks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rk.darnellworks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rk.darnellworks.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}